Perla Venue

An event venue lives off dates — they need to be current at all times.

For an event venue, a website goes stale especially fast: new dates, booked-out slots and programme updates need to go in constantly, or the presence quickly looks abandoned — the exact opposite of what a venue wants to convey.

At the same time, interested people shouldn't just find the website — they should also be reliably reached via social media and email once new dates are confirmed.

Event calendar, social media and email marketing as one connected system.

The event calendar on the website is the central piece everything else is built around: new dates are entered there and flow from there into social media posts and email sends, instead of being maintained separately in three places.

That keeps the workload manageable for the venue, while the same current information appears at every touchpoint externally.

Inviting and clear — the next date is always visible immediately.

The design deliberately puts the calendar front and centre: upcoming dates are visible directly on the homepage, without having to search for them.

From announcement to enquiry — no detours.

Every event announcement on social media and in emails links directly to the matching calendar entry, where interested people can submit an enquiry immediately.

Booking enquiries up noticeably, emails actually get read.

Since switching to the central event calendar, booking enquiries are up 30% — a direct effect of interested people seeing the next available date immediately instead of having to ask first.

Email sends achieve an open rate of 85%, well above the industry average. Event announcements on social media now reach around 22,000 people.